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PetroActive Services is uniquely qualified to meet wholesale petroleum marketer needs. Our team of petroleum professionals has a combined experience of more than 100 years in the petrochemical industry. Whether your business focus is on store operations, retail supply, commercial fuels and lubricants, or any combination of these, PetroActive Services has the proven expertise to help you achieve your maximum business potential.



Our Company
Team 1
Our Team
Mark Radosevich

Mark Radosevich spent the first twenty years of his petroleum career working internationally in various downstream areas including retail, lubricants and EHS programs. His Miami-based marketing agency, International Corporate Services, Inc. (ICS-Marketing), represented various international petroleum clients including Esso InterAmerica, Texaco Latin America and West Africa, Caltex Petroleum, Elf Aquitaine and Burmah-Castrol.


In 2000, he redirected his professional career to the areas of petroleum marketer M&A and finance advisory services. Since that time he has coordinated innumerable financing, business divestitures and related projects across the United States. He is a well-recognized industry advocate that regularly participates with numerous industry associations and conferences. He has a long running magazine column “Out and About the Industry” that regularly appears in Convenience Store Decisions magazine as well as other industry publications.

Mark Radosevich


"When it comes to client service, we truly believe in shining from reflected light."

~ Mark Radosevich

Team 2

Rob has assisted and provided strategic business guidance on numerous client assignments for over eighteen years and is a valued member of the team.  He possesses extensive confidential M&A experience, handling a wide array of downstream petroleum assignments. 


He can be reached at or 480-612-5616

Rob Valentine


Rob Valentine
Team 2a

Jack possesses over 40 years of retail petroleum experience beginning with Southland Corporation and 7-Eleven just after college.  He has held numerous supervisory and senior level management positions with various multi-store branded and unbranded marketers.  His expertise includes all facets of the operation including inside the store, QSR, personnel, back office, and the fueling forecourt. 


Jack has the proven ability to assess a retail operation and recommend fundamental changes to improve overall store performance, profitability and underlying business value.   

Jack Parker




Team 3

Peter Rasmussen has spent 23 years in the convenience and energy industry, where he held strategic leadership positions with some of the industries most admired companies and co-founded two startup brands.


Peter began his career with Sheetz, followed by a 17-year tenure with Wawa.  During his time with Wawa, he held leadership roles in Store Operations and Marketing, and was a part of the team that led the company’s expansion into Florida initially with 6 stores in 2012, followed by 20-40 locations per year.  By 2020, when he left Wawa, the chain had expanded in Florida to 8,000 employees, and 220 stores.


In 2020, Peter co-founded Neon Marketplace, a food and energy forward convenience concept in New England.  During this time, he led the organization overseeing all aspects of the business along with managing its private equity investment portfolio.


Following this, Peter founded Convenience and Energy Advisors.  CEA is an advisory and managed services firm that specializes in delivering thematic and sustainable solutions with a fresh take, exclusively for the convenience store industry.


Peter is an advocate for the convenience and energy industry,  serves on the NACS education committee, and is a regular contributor to Convenience Store & Petroleum Magazine, Convenience Store News, National Advisory Group, and Convenience Store Decisions.  

Peter Rasmussen


Pewter Beige Square Gallery Event Marketing Instagram Post_edited.jpg
Team 4
Daniel Newton

A veteran film and television producer, Dan has more than 30 years of experience in marketing, training, systems development and corporate management.

Drawing on his background and technical abilities, Dan partnered with key players in the insurance industry and founded a national marketing organization that recruited and trained agents, using systems and expertise to help insurance professionals perform at superior levels. His company achieved outstanding success in that industry, and in eight short years after its founding, large industry players took notice and ultimately acquired it. Dan continued in a consulting role with this entity for some time, adding additional clients and industries to his consulting portfolio.

Dan's role with PetroActive focuses on evaluating and implementing new and expanding technologies that apply to the petroleum marketplace, allowing marketers to optimize their operations and expand their capabilities.

Daniel Newton



Our Clients

Alex Varas



"After developing our strategic plan and assessing our core competencies, it was decided that the divestiture of our western division would better position BV for long term business success.  Rogers desire to enter the Florida market aligned marvelously with our exit plan."

Bill Parsons



"I’ve really enjoyed my petroleum career, having built and managed our business with a very fine group of dedicated managers and employees.  We didn’t have someone in the wings to turn the company over to and it became apparent that the time was right to sell."

Team 5

With over fifteen years of service, Vanessa is the keystone of the firm’s operation.  Her valued contributions include coordinating print, virtual marketing, and advertising; database management, and overseeing confidential data related to client transactions. 


She can be reached at or 786-536-5311

Vanessa Dalama


Vanessa Dalama
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