NEWS & VIEWS

Stalking Marketers on the Dark Web is Big Business (Ransomware)

Over the past months, I’ve encountered various stories of ransomware attacks on marketer businesses throughout the country. New to the...

Building Brand Equity is a Team Effort

Multi-state MLP’s and other large fuel supply aggregators, coupled with the expansion of sophisticated multi-store chain operators...

Dollar stores and their current impact on rural c-stores

My firm has recently been engaged in several projects requiring extensive driving through rural areas of the southeast. Nestled within...

Building a high value fuel distribution business takes discipline

Marketers competing for fuel distribution contracts are facing an increasingly tough environment to garner profitable dealers business....

Invest or divest? Steps to proactively address declining gasoline demand.

Recent industry trade publications have highlighted the fact that gasoline demand is slated to decrease by as much as 24% over the next...

Engaged, Committed and Active: A Formula for Marketer Success

I was compelled to write this article after experiencing a couple of eye opening situations at two different state petroleum marketer...

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